Founded in 2011 with 100% domestic capital under the brand name Parex, a trademark of Provel Sanayi ve Ticaret A.Ş., the company entered the cleaning sector with the vision of bringing innovation. Starting its journey with 81 products, Parex quickly reached consumers in all sales points and, within just two years, became one of the key players in the industry.

Today, with nearly 400 product varieties across 5 different categories, Parex is the leading brand in the non-chemical cleaning assistants market.

At the heart of Parex’s success lies its innovative approach to cleaning and unique product designs. In its first year, the company introduced Turkey to the Twister — a spin-bucket automatic cleaning set — followed by numerous other innovative products such as Tornado, Maestro, Spinner, Maestro Compact, Quick, JetSet, Twinpower, Thunderbolt, and the Wondero and Wondero Flat, which separate dirty water from clean water. With each new product, Parex continues to transform cleaning habits.

Since its establishment, Parex has adhered to environmentally responsible production and strives to develop eco-friendly products for a sustainable future. In particular, its garbage bags are manufactured with environmentally friendly features that respect ecological balance.